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About Us
Zhejiang Sowell Commodity Co., LTD., founded in 2003, excels in delivering innovative personal care solutions. 
With over 20 years of experience, we offer more than 500 products and hold certifications including BSCI, ISO9001, ROHS, FCC, and CE. Our 7,200-square-meter facility and 145-member team ensure high-quality production and a robust annual sales volume of 30 million. Trusted by global brands like Avon, L'Oréal, and Unilever, we provide top-tier OEM and ODM services.
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About Us

Discover the Heart of Showell
Learn about Showell, a leader in innovative beauty technology. Explore our mission, values, and commitment to quality and sustainability, and discover why we are the preferred choice for beauty devices worldwide.
 

Discover the Heart of Showell

Zhejiang Sowell Commodity Co., LTD., established in 2003, is a high-tech enterprise dedicated to providing personalized personal care solutions worldwide. With over 20 years of industry experience, we have developed more than 500 diverse products and earned certifications including BSCI, ISO9001, ROHS, FCC, and CE. Our esteemed clients include renowned brands like Avon, L'Oréal, and Unilever, for whom we provide OEM and ODM services. Our state-of-the-art facility spans 7,200 square meters, supported by a skilled team of 145 members, ensuring an annual sales volume of 30 million. Committed to innovation and quality, we continuously strive to lead the personal care industry with our advanced production processes and exceptional service.

Our Mission

At Showell, our mission is to bring professional-grade beauty care into every home. We believe that everyone deserves to look and feel their best, and we strive to provide innovative, effective, and safe beauty solutions that cater to diverse needs. Our products are designed to offer the ultimate skincare experience, combining cutting-edge technology with user-friendly designs.

A Journey of Innovation and Growth

Our Evolution
Since our founding in 2003, Zhejiang Sowell Commodity Co., LTD. has grown into a leading name in personal care. From establishing our 7,200-square-meter factory in 2011 to achieving key certifications like BSCI in 2019 and ISO 9001 in 2021, our journey reflects our commitment to quality and innovation. With significant milestones such as expanding our team and venturing into new e-commerce platforms, we continue to evolve, driving success and excellence in every step.​​​​​​​

Our Story

Showell's brand originated in 2013, conceived by Lance Wang. The inspiration for the brand comes from "showing one's beauty," with the hope that every woman will become more confident and independent through their own beauty. The aim is for our products, with their high cost-performance ratio, to allow every beauty-loving woman to enjoy and experience beauty.
 

Global Presence and Quality Commitment

—— Showell's Journey Through Exhibitions and Client Engagement
Showell focuses on quality and keeping customers satisfied, which is clear from the strong connections we've made with them. Our founder, Lance Wang, frequently participates in international beauty exhibitions, where he personally engages with customers and industry professionals. These images capture some of those memorable moments, showcasing the trust and enthusiasm shared between Showell and its clients. Whether in China, Europe, or the Americas,
Lance’s dedication to understanding customer needs and delivering high-performance beauty solutions shines through. Each handshake and smile represents a step forward in our journey to making beauty accessible and enjoyable for everyone.
She has established a strong global presence through participation in prestigious exhibitions such as the Canton Fair, the China Beauty Expo, and international events like the Indonesia Exhibition. These images highlight She are connecting with clients and industry experts from around the world. Lance's hands-on approach is a testament to Showell’s commitment to building lasting relationships based on trust and mutual respect.
Beyond the exhibition booths, many clients take the opportunity to visit our factory, where they meet with Lance and our dedicated team. These visits allow clients to witness firsthand the meticulous craftsmanship and cutting-edge technology that go into every Showell product. Whether at our state-of-the-art facility or on the exhibition floor, Lance’s engagement with clients is always centered around understanding their needs and ensuring that Showell continues to deliver products that exceed expectations.
Global Market Distribution
Dominating the World with Quality
Our products have a strong global presence. In Russia, they make up 15-25% of our distribution. In Europe, our products account for 25-30% of the market. The USA, with a focus on South America, represents 20-40% of our exports. Additionally, other countries collectively contribute to 15-25% of our global reach.
 

Diverse & Innovative Personal Care Products

Our product line includes advanced facial care devices, body care solutions, and specialized beauty tools, all crafted with cutting-edge technology and superior quality. With over 500 diverse products, we provide tailored solutions to meet varying needs, ensuring high performance and user satisfaction.
 
UV Nail Lamp
Radio Frequency (RF) Device
Nose Hair Trimmer
Nail Grooming Kit
Nail Art Drill
Makeup Brush Cleaner
Lady's Hair Remover
Blackhead Remover Tool
Baby Nail File
2-in-1Nail Grooming Tool
Eye Massager
Facial Cleansing Brush
Electronic Foot Smoother
Grinder

Comprehensive & Customized Service Solutions

Zhejiang Sowell Commodity Co., Ltd. offers a full spectrum of services to support your personal care needs. From OEM and ODM services for renowned global brands to tailored product development and design, our expertise ensures high-quality, customized solutions. 

OEM & ODM

We provide customized product manufacturing and design services, ensuring your products align perfectly with your brand image and market demands.
 

Product Development

Our expert team delivers innovative product design and development solutions, utilizing the latest technologies to enhance performance and user experience.
 

After Sales & Support

We offer comprehensive after-sales support, including technical assistance and customer feedback integration, to ensure product satisfaction and longevity.
 

E-Commerce Seller Services

Our e-commerce services include platform integration, digital marketing, inventory management, and customer service to streamline your online sales.
 
Join the Showell Journey
Choosing Showell means choosing a partner dedicated to your beauty and well-being. We invite you to explore our range of innovative beauty devices and experience the difference for yourself. Together, let's embark on a journey towards a more beautiful, confident, and sustainable future.
Get in Touch
We would be happy to answer any questions you have about Richer or provide more information about our services. Please fill out the form below, and our team will get back to you as soon as possible. Thank you for your interest!
 
Phone: +86-13588616369
Address: Baiyang Industrial Area, Luzai Village, Wuyi City, Jinhua City, Zhejiang, China.
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