Lance Wang, the founder of Zhejiang Sowell Commodity Co., LTD., established the company in 2003 with a vision to blend technological innovation with exceptional quality. Her entrepreneurial journey began with a heartfelt mission: to create an affordable yet high-quality beauty device for her mother. Disheartened by the exorbitant prices of beauty products in the market, she was inspired to democratize beauty by ensuring that premium products are accessible to everyone without compromising on quality.

Showell is dedicated to ensuring that every woman can enjoy the confidence and joy that beauty brings. We believe that beauty should not be a luxury but a right. Our core philosophy is to break market monopolies by offering high-quality, affordable beauty products through innovation and value. We adhere to strict quality control and continuous technological innovation, ensuring that every product provides an exceptional user experience. Showell's mission is to make beauty accessible and enjoyable for every woman, empowering them to become more confident and independent.

In this era of relentless pursuit of beauty, Showell embarks on an enchanting journey fueled by our love and passion for beauty. We firmly believe that everyone deserves the right to showcase their most confident and beautiful self. Hence, we are committed to creating a range of personal beauty devices that allow everyone to enjoy a professional-grade care experience at home. Our products not only focus on enhancing appearance but also on revitalizing from within, letting beauty blossom from the depths of your skin.

From prototype design to manufacturing, Showell adheres to strict quality standards and exquisite craftsmanship. We possess advanced production equipment and a stringent quality control system to ensure each device delivers an exceptional user experience. Simultaneously, we prioritize environmental protection and sustainability, committed to creating healthy and safe beauty products for you. 

At Showell, we turn ideas into reality. With a highly skilled R&D and design team, we bring your concepts to life—offering flexible OEM/ODM solutions and custom product development based on your unique vision or sketches.Backed by cutting-edge production equipment and rigorous quality control systems, we ensure every device meets the highest standards in performance, safety, and sustainability. From initial design to final product, every step reflects our dedication to precision, innovation, and beauty.

At Showell, we believe that a truly successful company starts with truly happy people. These moments reflect our deep commitment to a people-first culture—where care, respect, and connection are at the core of everything we do.
Whether it's joyful office parties, fun-filled trips to Disneyland, or mountain hikes to refresh body and mind, our regular team activities go far beyond recreation—they're a celebration of our shared journey. We create spaces where colleagues become friends, and where every employee feels seen, valued, and fulfilled.
Because at Showell, building great products begins with building a great team.

Explore our E-Commerce Seller Services to discover how we support online sellers with top-notch products and exceptional service, helping you succeed in the competitive e-commerce landscape.